Great Minds Wanted! Really interesting to see the British press getting behind the drive to find and develop the UK’s next wave of digital champions (http://www.creativepioneers.co.uk/Home). What was particularly heartwarming was this wasn’t the usual case of dressing social/ design up as digital. As well as the creatives and entrepreneurs this competition was all about finding the developers too. Competitions like this are a great first step but to be successful in the long term we need to ensure that the apprenticeships and internships on offer become jobs. It is very easy for businesses to offer an internship its far more difficult for them to commit to long term roles….